BOSTON, MA - Fresh fruits and veggies rely on a tight supply chain to bring quality and flavor to shelves—and profit. As Tive puts it, the journey from the farm to the plate is complex, which is why the solutions provider is here to keep the worry to a minimum.

“Behind every juicy piece of fruit and crisp vegetable lies a carefully orchestrated process of transportation and shipping—connecting farmers, distributors, retailers, and consumers worldwide,” the company stated. “These stakeholders demand end-to-end visibility throughout the supply chain—because without it, they risk massive waste and loss, dissatisfied customers, and a damaged reputation.”

Approximately $400 billion is lost annually, according to the Food and Agriculture Organization of the United Nations in the statement, and a substantial portion of that can likely be blamed on temperature or humidity excursions.

Tive’s free guide, "Produce Transportation 101: A Temperature & Humidity Guide for Fruits & Vegetables," explores the intricacies of fresh produce transportation, sheds light on the key players involved, and addresses the challenges faced along the way. Some topics also found within the guide include:

• How to transport fresh vegetables and fruits
• The challenges of monitoring temperature and humidity during produce shipments
• Why packaging is critical when transporting fruits and vegetables

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Tive