INDIANAPOLIS, IN - An exciting campaign is putting fresh produce in the spotlight on Walmart shelves. The retailer has partnered with The Produce Moms® (TPM) Chief Executive Officer Lori Taylor and the TPM brand to launch an online Back to School campaign. Taylor is featured on Walmart’s US e-commerce website and app alongside products representing The Produce Moms Approved™ seal.

“Incorporating The Produce Moms into our Back to School campaign was a no brainer,” said Walmart Grocery eCommerce Manager of Site Merchandising, Evan Gaetano. “Lori and TPM stand for accessibility to fruits and vegetables, aligning with Walmart’s mission of helping consumers save money while accessing what they need to live better.”

According to a press release, TPM also awards the seal to brands engaged in sustainability and employee engagement. The products were selected for the following:

• Extending the fresh life of fruits and vegetables, in support of The Produce Moms value of reducing food waste
• Reducing plastic waste associated with grocery shopping, in support of The Produce Moms value of environmental sustainability
• The employer provides childcare, lactation facilities, and/or meaningful paid maternity/paternity leave, supporting The Produce Moms value of building career and family

“The Produce Moms Approved seal represents a product that supports our mission to get more fruits and vegetables on every table,” said Taylor. “NatureSweet, Wada Farms, Inc., Crunch Pak, and Sage Fruit Company are some of the TPM partner brands represented within this Walmart campaign.”

Other TPM partners featured include Duda Farms Fresh Foods, Naturipe Farms, and Envy™ Apples. Many of the fresh products are packaged and easy to include in a lunchbox or bag.

“One of the ways TPM promotes our mission of getting fruits and vegetables on every table is by encouraging our audience to always make fruits and vegetables available to children when food is being served,” said Taylor. “This campaign supports that by promoting convenient and fun products for parents to include for their kids.”

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