IDAHO FALLS, ID - The importance of sustainable practices has become more and more critical to shoppers. With this in mind, Eagle Eye Produce has introduced the Harvest Select Idaho® Potato Bag, now made with 25 percent recycled material. As Eagle Eye Produce continues to partner with retailers seeking more circular solutions, this initiative marks an important step toward a more sustainable future for the produce industry, one bag at a time.

“Reducing use of virgin plastic just makes sense, especially when there’s no downside with a solution like this,” said Newman Giles, Chief Executive Officer. “The new bag works just as well as any other, reduces environmental impact, and gives consumers a better option. We’re excited to partner with retailers ready to convert their private label potato bags to this new material and continue moving the industry toward more sustainable packaging.”

The new potato bag features a callout on the packaging, highlighting that it contains 25 percent recycled material. By keeping the callout simple and transparent, Eagle Eye Produce allows value-driven shoppers to make their own informed choices, knowing they are supporting sustainable practices.

Eagle Eye Produce is committed to making sustainability a practical part of everyday business, a press release noted. The company is leading the way in reducing plastic waste in the potato industry with the launch of this new bag, while meeting the high standards of both retailers and consumers. This commonsense approach reduces the use of virgin plastic while maintaining the same high-quality product customers expect.

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