BENTONVILLE, AR - It doesn’t seem like retail behemoth Walmart is slowing down anytime soon in the online grocery race. The company’s latest move is to unveil a new Walmart.com with a refreshed look and streamlined services that keep the customer at the forefront of the grocery experience.

“Every single day, busy families trust us to make shopping faster and easier for them in stores and online. Today, we’re unveiling a first look at the new Walmart.com that does just that while also creating a cleaner and more modern digital shopping experience. It is a dramatic step change for us,” Marc Lore, President and CEO of Walmart U.S. e-Commerce, wrote in a company press release. “I know I am biased, but I think it looks amazing.”

To revamp the website, Walmart turned to customers and current and prospective brands for feedback and ideas. This not only helped the retailer build its assortment, but also provided an opportunity for Walmart to better tell companies’ stories on the new website and take a new approach to advertising within seamlessly integrated ads.

The new website will be available to customers beginning in May, and, according to a press release, the changes will include:

• An entirely new look and feel. To bring a more human element to the site, Walmart is featuring relatable photography that showcases real-life moments as a means to make the website a more exciting place for customers to shop. The retailer also expanded its color palette and added fonts to bring more vibrancy and depth to the site.
• More local and personalized elements. The majority of the homepage will be personalized in some way. Walmart is also introducing a new section to showcase the top-selling items from the customer’s physical location. The site also features customers’ local store profiles that includes the availability of services like Online Grocery order status and Easy Reorder, a feature that lets customers easily repurchase the items they buy most frequently in stores and online.
• A specialty shopping experiences. Whether its groceries or high fashion, Walmart wants each category to feel like shoppers are browsing through specialty stores and has plans to build out these specialty experiences for all categories starting later this year.

For a sneak peek at the company’s refreshed website, click here. For more of the latest moves retailers are taking to change the face of grocery, stay up-to-date with AndNowUKnow.

Walmart