OXNARD, CA - American Heart Month is in full swing, and companies are looking to harness the health-conscious habits of consumers to bring more opportunities to fresh produce. Westfalia Fruit is celebrating the occasion by providing retail partners and consumers with valuable information on the benefits of avocados for cardiovascular care through online and in-store channels.

“In today’s health-conscious market, avocados are a powerhouse of nutrition,” said Raina Nelson, President and Chief Executive Officer of Westfalia Fruit USA and an avid health and wellness advocate. “Our avocados nourish people around the globe, so naturally, Heart Month aligns with our commitment to do good and deliver all the benefits avocados have to offer.”

Aiming to empower individuals to make heart-healthy choices, this initiative arms shoppers with the knowledge to make informed decisions for a sustainably healthy lifestyle.

“We believe that small changes in daily habits can notably impact heart health," added Raina. “By consistently incorporating avocados in one's diet, individuals can enjoy a delicious heart-healthy fruit that promotes overall wellness."

As a press release explained, the nutrient-dense qualities of avocados provide vitamins and minerals with many positive health effects. The “nutrient booster” fruit also helps increase the absorption of fat-soluble nutrients such as vitamin A. From heart-healthy avocado toast to guacamole, avocado and quinoa breakfast bowls, grilled chicken and avocado salads, and avocado chocolate mousse, Westfalia is sharing a variety of recipes that utilize the versatile and delicious fruit through February.

A study published in the Journal of the American Heart Association (JAHA) revealed that eating at least two servings of avocado each week was linked to a 16 percent reduced risk of cardiovascular disease and a 21 percent reduced risk of coronary heart disease. According to the same study published in the JAHA, avocado consumption is associated with a lower cardiovascular and coronary heart disease risk.

Promote heart-healthy purchasing habits and increased avocado consumption with the help of Westfalia’s creative recipes and promotions.

And stay tuned as ANUK brings you more industry news.