PLANT CITY, FL - Ushering in the opening of its new office headquarters, Wish Farms made sure to do it in style. The berry grower celebrated this grand opening with its very own music festival—you heard that right—called PixieRock!

“We wanted to throw an unforgettable, unique party for our employees, growers, vendors, customers, and friends to celebrate our beautiful new space. An added perk was that we raised a lot of money for our newly formed charitable foundation. The response was positively overwhelming and unlike anything we have ever hosted,” stated self-proclaimed “Head Pixie” and Owner, Gary Wishnatzki.

Hundreds of guests flocked to the physically distant, outdoor event on Wish Farms’ front lawn, a press release explained. The concert featured live performances by Giselle Gutierrez, Atlanta Rhythm Section, BlackHawk, and headliner, Young the Giant.

PixieRock! generated a diverse group of forty-five corporate and individual sponsors from across central Florida. These sponsors ranged from local businesses to agriculture industry leaders, Wish Farms noted in its release.

“For this being our first year taking on an event of this size, it couldn’t have gone more perfectly,” said Wishnatzki. “We now have a successful blueprint for next year’s celebration commemorating our company’s 100^th birthday. I also have some fun surprises up my sleeve.”

Individual ticket sales, a silent auction, food and beverage sales, and slide rides, pushed the grand total raised to over $450,000. A portion of that sum will be shared with the event’s three designated beneficiaries: United Food Bank of Plant City, Redlands Christian Migrant Association, and Crisis Center of Tampa Bay. The remainder of the money will be put to work supporting causes that also represent the three pillars of giving for the Wish Farms Family Foundation: food insecurity, youth education, and community.

A complete list of all sponsors can be found here.

Congratulations to Wish Farms on this exciting step in its company's progression!

Wish Farms