LOS ANGELES, CA - If Wonderful® Pistachios’ iconic Get Crackin’ campaign could talk, it would be saying, “I’m back!” as the company has announced its return. However, this time, the campaign that helped make Wonderful Pistachios a household name will be taking on TikTok with the #GetCrackin branded hashtag challenge, which will place the brand front-and-center on the skyrocketing social platform.

To spread the word about Wonderful Pistachios and the hashtag, the company has partnered with a handful of TikTok’s popular creators, a release stated. These influencers will showcase and celebrate the unique ways to crack open and eat pistachios, encouraging consumers to hit the aisles and load up on the nuts.

Now through February 20, consumers can also make their own TikTok videos using the custom #GetCrackin branded effect for the chance to win $10,000 and a one-year supply of Wonderful Pistachios.

With TikTok having more than 689 million active users, this campaign strategy could be lucrative for Wonderful Pistachios and its retail partners. And while the challenge only lasts throughout the month of February, the benefits of this increased brand awareness could be long-lasting when it comes to sales.

To see some of the unique posts created for this campaign, click here.

How will this social media launch impact Wonderful Pistachios and its grocery partners? Stay tuned to AndNowUKnow to find out.

Wonderful® Pistachios