Ahold Delhaize Banner Giant Food Enters New Partnership With Flashfood
LANDOVER, MD - Suppliers and buyers in the fresh produce industry understand the work that goes into getting food from the farm to consumers’ baskets, and with the prevailing food waste challenge in the U.S., much of that hard work is going to waste. Trying to overcome this issue, Ahold Delhaize USA banner Giant Food has announced a partnership with Flashfood, the digital marketplace for discounted food nearing its best-by date.
“Giant is committed to supporting our communities in making choices that are good for them as well as the environment and reducing food waste is a key part of that,” said Steven Jennings, Stakeholder Relations and Brand Lead for Health and Sustainability supporting Giant Food. “We’re excited to roll out this pilot program with Flashfood to offer our customers valuable savings on fresh foods, while also decreasing food waste in our goal of Zero Waste Diversion by 2025.”
The pilot program is an extension of Flashfood’s partnership with Ahold Delhaize USA and its regional store brands. According to a release, the program will be available in three select stores in Maryland and Virginia:
- 6223 Baltimore National Pike, Catonsville, Maryland
- 9200 Baltimore National Pike, Ellicott City, Maryland
- 3480 S. Jefferson St., Falls Church, Virginia
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Flashfood’s app allows shoppers to browse deals on fresh items like produce boxes, meat, dairy, and bakery items as well as center-store food and snacks that are approaching their best-by dates. All purchases are made through the app and are simply picked up from the Flashfood zone located inside participating Giant stores.
“We’re thrilled to further our work with Ahold Delhaize USA through this new pilot program with Giant Food,” said Josh Domingues, Founder and Chief Executive Officer, Flashfood. “Food waste is a massive contributor to climate change and about $37 billion worth of food is thrown out each year in the U.S. at the retail level. Sustainability-focused retail leaders like Ahold Delhaize USA and Giant Food are helping us work toward tackling this complex issue and, in turn, bring more affordable fresh food options to shoppers.”
As this pilot program takes flight at Giant Food, how will fresh produce suppliers benefit from the partnership? Keep a page open for AndNowUKnow to discover the answers to that and more.
