ZAANDAM, NETHERLANDS - Ahold Delhaize is proud to announce the launch of Alfa Beta’s new customer app, the final in a series of six launches across the European market. This unified, modular app is designed to deliver a seamless and cohesive online shopping experience for customers shopping at five of Ahold Delhaize’s European brands. By integrating advanced features, the app caters to the evolving needs of our brands’ customers, offering online shopping, (personalized) promotions, loyalty programs, and in-store shopping to create a vibrant customer experience.

This launch marks the final milestone in a six-country implementation. The first market to go live was Albert in the Czech Republic in February 2024, as stated in the press release. It was followed by Maxi in Serbia and Delhaize in Belgium in July, Delhaize Luxembourg in September, Mega Image in Romania in November, and Alfa Beta in Greece completing the rollout.

Gerhard van der Bijl, CTO Ahold Delhaize Europe and Indonesia: “Our new app showcases the value of engineering, of implementing technology at scale for our brands across Europe. We take pride not only in the product delivery, but also in the collaborative journey that made it possible. Successfully delivering all releases in a complex, multi-brand environment underscores our commitment to agility and innovation. This initiative not only enhances our customer experience but also drives substantial business value and positions us for sustained growth in the future. With this newly developed customer platform we have a strong foundation for customer innovation in the future.”

Key features for customers of Ahold Delhaize’s European brands

• Intuitive interface: Enhanced communication and improved accessibility for a seamless user experience.
• Web-based login and registration: improved security measures to keep our customer data safe.
• Retail media integration: Special offers and products recommended to customers based on their shopping history.
• Cookie consent management: Ensuring transparency and giving customers control over how their data is used.
• Larger product images and improved customer navigation: Making online shopping easier while offering a more visually appealing experience.
• Multiple quantities of free products in exchange for points: Enabling customers to redeem more rewards.

This series of launches is a strong example of strategic collaboration among Ahold Delhaize brands, as well as a foundation for delivering a vibrant customer experience that leverages scale and operational excellence. Ahold Delhaize and its brands remain committed to continuously strengthening their shared technology foundation to drive cost efficiencies, accelerate innovation, and support the customers of tomorrow.