SEATTLE, WA - What’s better than Amazon’s latest onslaught of grocery discounts? An entire 36 hours dedicated to rolling out even more grocery discounts at Whole Foods Market, duh. Starting July 16th at 3 p.m. ET and running through July 17th, Amazon is kicking off its 2018 Prime Day, which will include seasonal discounts and more for members across the world.

“Prime members will enjoy a day (and a half) of our best deals, with 36 hours to shop more than one million deals worldwide,” said Jeff Wilke, Amazon CEO Worldwide Consumer Chief, in a press release. “New this year, members can shop exclusive Prime Day launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market, and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet.”

While Prime Day has been an annual event for some time now—though last year’s Prime Day lasted only 30 hours—this is the first day consumers can celebrate Prime Day at their local Whole Foods Market. Specifically, an additional 10 percent off hundreds of sale items and popular organic and natural products is available to consumers with the Whole Foods app.

“With Whole Foods now in the picture, we expect Prime Day promotions to extend deep into the food sector, pressuring food retailers for the first time,” said Charlie O’Shea, Moody’s lead retail analyst, according to a report by MarketWatch.

Will this year’s Prime Day disrupt the grocery sector even more than Amazon already is? AndNowUKnow will continue to report on the retail scene.

Amazon Whole Foods Market