SEATTLE, WA – As retailers strive to lock down consumers in the competitive Chicago and Dallas markets, the buy-side segment will have one more contender in their midst. Amazon has announced that its e-commerce grocery delivery service has expanded to the aforementioned cities.

“We continue to expand AmazonFresh into new regions so that more and more customers can take advantage of the service,” said Ben Hartman, VP of AmazonFresh. “Whether they are busy with family, work, travel, or something else, we believe all Prime members will enjoy the convenience and flexibility of AmazonFresh, in addition to the vast selection and low prices that the service offers.” 

This new expansion set, according to a recent press release, will allow consumers in each city to place orders for fresh fruit and vegetable items with same or next-day delivery. 

ChicagoInno reported that Chicagoans will now have the AmazonFresh delivery options alongside other platforms Peapod and Instacart. Texas TechPulse stated that its arrival in Dallas marks is the first Texas-based location for AmazonFresh.

To further entice consumers into biting into its grocery delivery service, the company also indicated that new customers to AmazonFresh can start a free 30-day trial of the e-commerce subscription , and also receive $25 off their first order of $75 or more. This program will be available for a limited time only as the online retailer looks to gather new customers. 

Initially launched in 2007, AmazonFresh has also launched services in Northern Virginia, Boston, Baltimore, and London this year. The e-commerce option has also expanded its services to more locations within 10 more states which had previous access to the service.

As Amazon continues to expand its online grocery service in new and existing cities, AndNowUKnow will have the latest in its impact on the buy-side market.

AmazonFresh