FOWLER, CA - With the California citrus season in full swing, Bee Sweet Citrus is taking this year’s Southern Exposure as an opportunity to spotlight its specialty citrus lineup. Monique Mueller, Director of Communications, and Sergio Rodriguez, Sales Representative, recently shared the details of the grower’s upcoming SEPC showcase.

“While many shoppers are familiar with Mandarins, oranges, and lemons, there's a lot of curiosity surrounding specialty citrus varieties,” Monique explained ahead of the show. “Over the past year, our team has made it a point to elevate the look and feel of our premium line to catch the attention of consumers and coordinate marketing campaigns that benefit both our brand and our customers.”

Bee Sweet Citrus offers a robust line of specialty varieties, including Minneola Tangelos, Cara Cara Navels, Meyer Lemons, Heirloom Navels, Royal Red Oranges, and more.

As the upcoming show approaches, retailers have an opportunity to tap into this emerging sector in the citrus category and look ahead to their summer merchandising plans.

“The spring season is a great time for our customers to start talking to us about their summer import needs,” Sergio added. “We’d also like to note that while we do pack in our brand, we’re happy to offer private labeling to our customers as well.”

The supplier’s specialty citrus set will be on display at booth 818 during the show, so be sure to stop by during your Southern Exposure experience!