BARCELONA, SPAIN - Digital fresh produce trading platform Consentio has its sights set on expanding in the United States and has employed an experienced leader to help do so. As it uncovers more growth opportunities in the region, the company has appointed John Grecco as its new Vice President of Sales.

“I'm thrilled to join the Consentio team at this exciting time for the company, and the produce industry more broadly,” commented Grecco. “I look forward to helping U.S. produce sellers increase their sales, better service customers, and drive innovation within their organizations.”

Grecco brings a vast amount of industry knowledge to the role, having garnered considerable experience in the U.S. fresh produce sector. He also has a background in digital product sales, having helped Fortune 500 companies develop enterprise and consumer mobile apps. In his previous role, he worked with Phoenix Media, the publishing, consulting, and events company well known for organizing the annual New York Produce Show.

Consentio has become well known for its fresh produce trading platform, and notably its Magic Orders digital tool that automates order input, removing the need to manually key sales orders into the back-office ERP system, a press release explained.

“John is the ideal partner for us with a solid track record of working with technology solutions as well as having fresh produce experience,” Andy Makeham, Head of U.S. Operations, commented. “Furthermore, he is strategically based in California, the largest U.S. fresh produce growing region.”

Congratulations to John Grecco on his newest VP position!

Consentio