MONTEREY, CA - Fresh produce is a playing field in which we have no instant replay, or do we? Watching and learning from the playback of 2020 so far, I can certainly say that Costco’s Frank Padilla and Category Partners’ Steve Lutz make ideal announcers to walk us through with their own key insights.

This is a show we can all tune into via a virtual online event hosted by Organic Produce Network (OPN), sponsored by Homegrown Organic Farms and Starr Ranch Organics, on Wednesday, August 19, at 10 AM PST.

“The past seven months have been filled with a variety of challenges, uncertainty, and resolve by retailers across the country. With double-digit growth in organic sales during this time, we are excited to have Frank and Steve talk about what has transpired in terms of organic sales and consumer purchasing behavior during this time, and provide a look into what the remainder of the year may look like,” shared Tonya Antle, OPN Co-Founder and Moderator of the event that has been dubbed What a Year It’s Been, So Far...

A provocative and engaging virtual conversation, What a Year It’s Been, So Far... will be about sales of organic fresh produce, how the COVID-19 pandemic has altered consumer buying habits, and the future of retail grocery, according to a press release.

Padilla will discuss how consumer buying practices have changed during the pandemic and what may lie ahead in the future, while Lutz will provide an overview of organic fresh produce sales data across retail for the first half of the year.

An exclusive OPN event, viewers can register for free here. The session is complimentary for all members of the produce industry.

Organic Produce Network