Dole Food Company Launches “Celebrate Super Heroes Contest”; William Goldfield Comments
CHARLOTTE, NC - The Dole Healthy Heroes, Assemble! initiative is still fully in motion, turning a well-deserved spotlight on everyday heroes like teachers, principals, counselors, mental health professionals, social workers, and many more. With the latest component of this sales-driving strategy, Dole is kicking off the first of four six-week recruitment campaigns to acknowledge these everyday heroes.
“We are kicking off our celebration of everyday heroes with a focus on those champions committed to advancing the power and potential of the mind, the value of lifelong learning, and the importance of mental wellness to make the world a holistically healthier place,” said William Goldfield, Director of Corporate Communications. “More than just recognizing these Heroes of the Mind, we encourage them to enter their hero’s story in our Dole Celebrate Super Heroes Contest for a chance to receive up to $3,000 in scholarships to continue their work to make a difference. We all need to believe in heroes—both Super Heroes tasked with saving the universe and everyday champions with a passion for bettering their communities one healthy mind, individual or family at a time.”
In honor of the theatrical release of Marvel Studios’ Doctor Strange in the Multiverse of Madness, Dole has devoted the first recruitment campaign to Healthy Heroes of the Mind, as noted in a press release, honoring the everyday champions committed to providing access to education, the joy of learning, and overall mental health. Each of the campaigns features collectible DOLE® Banana stickers and DOLE Pineapple tags, original Dole recipes, and free digital downloads and social media content inspired by Marvel’s super heroes.
The original recipes, developed by Melanie Marcus, MA, RD, Dole’s Nutrition and Health Communications Manager, will be released in multiple waves throughout the campaign and will be available online.
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