TORONTO, ONTARIO, CANADA - A now established ally in the grocery space, Flashfood is taking its growth to the next level with the announcement of an executive transition and a new visual identity. As the company enters its next phase of evolution, Flashfood has named current President and Chief Operating Officer Nicholas Bertram as Chief Executive Officer, while Founder Josh Domingues moves into the Executive Chairman role.

“This past year has been about readiness: developing our architecture so it can support the adoption of generative AI and machine learning, which is essential to deliver maximum value for our shoppers and retail partners and ultimately achieve the global scale our critical mission demands of us,” said Bertram. “This new visual identity for Flashfood represents the external layer of so much work underneath the surface by hard-working team members across the company, and it’s such a pure, joyful expression of our optimism for the future of Flashfood.”

Since joining the team a year ago, Bertram has focused on developing Flashfood’s internal infrastructure and technology to prepare the company for a period of hypergrowth, a press release explained.

As Executive Chairman, Flashfood Founder Josh Domingues will lead the company’s expansion initiatives and corporate development while continuing to serve as an active voice for the company.

“I founded Flashfood eight years ago to address an ambitious, urgent problem in our food system,” Domingues stated. “Then and today, I believe this problem is solvable and I am immensely optimistic about the future. I could not be more excited to hand the reins over to someone I have full confidence in—someone who I have worked alongside for almost a year and who has earned my trust.”

Also taking on a new role is Chief Brand Officer Jordan Schenck, who is stepping into the newly created role of Chief Customer Officer.

Schenck led the development of the new brand in partnership with New York-based design and branding agency PORTO ROCHA to bring Flashfood’s new visual identity to life with a refreshed icon, logo, type, and color. As the release explained, the new icon plays with the universally recognizable grocery bag with an optimistic twist, while the new color, blueberry, is a bright blue palette that’s vibrant and energetic.

To read more about the brand’s latest developments, click here.

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