LOS ANGELES, CA - Berry Fresh is thrilled to announce the appointment of Ashley West as its Director of Sales. With over a decade of experience in the berry industry, Ashley brings a proven track record of customer focus and operational excellence. Her expertise and leadership will play a vital role in driving the company’s continued growth and strengthening its position in the market.

“I hit a point in my career where I wanted a new challenge,” says Ashley. “Berry Fresh offers an exciting platform to apply my experience on a large scale and help shape the future of the company. There’s so much opportunity here,” she shares. “The team is incredibly experienced and hardworking, and the focus on quality and customer service is unparalleled. I’m excited to contribute to Berry Fresh’s dynamic environment.”

According to a press release, West started her career in the berry industry in 2011, where she rose through the ranks, gaining experience in sales, grower communication, logistics, and market growth. Through this well-rounded experience, she learned the value of every part of the supply chain and each department’s importance in bringing quality products to customers. By 2018, she was leading her sales department, where she was instrumental in building strong customer relationships.

West is excited to bring her customer-centric approach to Berry Fresh. Her focus will be on fostering strong relationships with current customers, exploring new market opportunities, and enhancing internal processes to support the company’s rapid growth.

Her leadership comes at a pivotal time as Berry Fresh continues to expand its reach in the market through a commitment to top-tier quality, premium varieties, and exceptional customer service. With investment in new genetics and constantly striving to improve its quality offering, Berry Fresh is positioning itself as a strong player in the berry industry.

“Berry Fresh’s combination of quality products, a diverse sourcing portfolio, and a people-first culture set it apart,” she says. “I’m excited to be part of a company with such a strong vision for the future.”

Congratulations to Ashley West on this new role!