The Fresh Market to Sponsor Season 12 of The VeryVera Show; Kevin Miller and Vera Stewart Discuss
GREENSBORO, NC - Partnerships always pique our interest here at ANUK, and this new food-forward alliance will be all the rave across the country. The Fresh Market (TFM) recently teamed up with Southern cooking show host, entrepreneur, and cookbook author Vera Stewart. Through the partnership, TFM will be the title grocery sponsor and brand featured on season 12 of The VeryVera Show.
“We’re thrilled to have The Fresh Market brand represented on The VeryVera Show and look forward to seeing our products come to life through Vera’s recipes,” stated Kevin Miller, Chief Marketing Officer at TFM. “We know our guests trust us for the highest-quality products, and now they’ll be able to tune in and learn more ways to make everyday eating extraordinary and special occasions even more memorable.”
Airing in 42 markets across the country, each 30-minute episode of The VeryVera Show features engaging and exceptional guests, savory recipes, diversity in food preparation, delightful surprises, and lifestyle and entertaining tips for thousands of viewers of all ages.
The release noted Vera Stewart will tap into her love of college football and guest host an upcoming Tailgating episode of TFM’s shoppable livestreams as part of the sponsorship. On October 12, guests can tune in and shop live while Vera shares some of her favorite recipes and tips on hosting the perfect Tailgating party and have a chance to win Vera’s cookbooks.
“As a loyal shopper with The Fresh Market since my local store opened, my visits have always felt like an experience,” said Vera Stewart of The VeryVera Show. “The layout of the store introduces a warm feeling and showcases the carefully selected brands and signature The Fresh Market products. The friendly cashier at the register makes the trip more pleasurable. Having The Fresh Market as a partner moving into Season 12 speaks to my own culinary journey, and I look forward to sharing my experiences and tips with our viewers.”
Season 12 of The VeryVera Show kicks off on August 26 and will feature episodes celebrating different seasons, holidays, special occasions, and more.
Keep an eye out for ANUK for more reports from our industry.
