SAN FRANCISCO, CA - GrubMarket is narrowing in on its e-commerce capabilities. The wholesaler has completed yet another acquisition, announcing the recent purchase of online grocery service Good Eggs. The category leader’s strong and visible brand presence, particularly across its major service regions in the San Francisco Bay Area and Los Angeles, California, will bolster GrubMarket operations.

“Good Eggs has built an impressive brand with a loyal customer base that values sustainability and quality,” said Mike Xu, Chief Executive Officer of GrubMarket. “We see tremendous potential in combining our extensive network and resources to further scale Good Eggs' operations. At GrubMarket, we, too, believe in using our success to support local farmers and sustainable agricultural practices. Good Eggs' commitment to these principles makes them an ideal partner for us. Together, we will continue to promote a more resilient and human-centered food system. This acquisition allows us to diversify our product offerings, reach more sustainability-minded consumers who value quality, and strengthen our position as one of the fastest growing and most impactful companies in the food supply chain industry.”

Good Eggs has built a reputation for delivering high-quality groceries and meals, sourced from California's top organic farmers, makers, and producers, a press release explained. The company offers over 7,000 products ranging from fresh produce, dairy products, eggs, meat, seafood, and pantry staples, to prepared meals and artisanal goods.

By maintaining close relationships with local farmers and producers, Good Eggs ensures that customers receive the freshest and most sustainably grown food available. This approach not only supports the local economy but also reduces the environmental impact associated with complex and fragmented supply chains.

Good Eggs' proven business model delivers best-in-class unit economics through a seamless online shopping experience and the company's expertise in logistics. Its innovative supply chain practices allow it to maintain a spoilage rate significantly lower than industry benchmarks, ensuring peak-quality product freshness for customers.

“Joining GrubMarket is an exciting new chapter for Good Eggs,” said Rodrigo Arévalo, Chief Executive Officer, Good Eggs. “Our mission has always been to create a better food system by connecting people with the highest quality, sustainably sourced food. With GrubMarket's robust technological capabilities, expansive global supply network, and incomparable operational expertise, we are poised to amplify our impact and reach more households who share our values.”

For more from the press release, click here. And keep reading ANUK for more industry news.