Intelligent Foods Acquires National Meal Kit Service Gobble; Ooshma Garg Details
SAN FRANCISCO, CA - Meal kit solutions have become increasingly popular as consumers seek to take back vital minutes in their day-to-day lives. Healthy meal and supplement solution manufacturer Intelligent Foods is bolstering its prowess in the space with the acquisition of popular meal kit service Gobble.
“In today’s market landscape, diversification is critical for a secure and sustainable future,” said Gobble’s Founder and Chief Executive Officer, Ooshma Garg, who will join Intelligent Foods as CEO of both Sunbasket and Gobble. “Intelligent Foods’ global capabilities are astonishing, and with this acquisition, we are creating competitive operational efficiencies that will set a new standard for D2C meal service creation and execution. With the spirit of a startup and state-of-the-art nationwide food production capabilities, I know we have the expertise, infrastructure, and rigor to take Gobble’s momentum as a profitable business into Intelligent Foods’ portfolio and transform the face of the meal solutions industry.”
As CEO of the company, Garg will oversee a robust portfolio of premium, better-for-you food brands, to help consumers live healthier lives. According to a press release, Gobble became profitable in 2019 under Garg’s leadership and joins Intelligent Foods as a debt-free and profitable business. Garg’s rich knowledge and expertise in the food and meal delivery space will aid the company in expanding into a full-scale healthy food manufacturer with a growing portfolio of profitable and sustainable DTC brands and private label clients.
In addition, Gobble’s Executive Chef Thomas Ricci, Chief Technology Officer Chris Woodford, and Head of Finance Katerina Zaporozhetz will join Garg’s newly formed leadership team at Intelligent Foods.
The deal will unite the two meal delivery services, Gobble and Sunbasket, under the Intelligent Foods umbrella in a move to diversify the manufacturer's offerings and expand its United States market reach to over 40 million households. Following the deal, Sunbasket and Gobble will continue to exist as separate brands, reaching their distinct target consumers based on their needs and demographics.
The financial terms of the deal were not disclosed. However, through this acquisition, Intelligent Foods will now have the capacity to produce more than $1.5 billion in food products annually across its six facilities.
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