International Fresh Produce Association to Join White House Annual Hallo-READ Celebration; Cathy Burns Shares



International Fresh Produce Association to Join White House Annual Hallo-READ Celebration; Cathy Burns Shares



WASHINGTON, DC - The annual White House Halloween festivities, hosted by President Joe Biden and First Lady Jill Biden, will include thousands of pumpkins, apples, baby carrots, and vibrant mums, proudly provided by the International Fresh Produce Association (IFPA). As part of the White House “Hallo-READ!” event, more than 8,000 local public school students and military-connected children will gather on the White House South Lawn for an exciting afternoon of trick-or-treating.

Cathy Burns, Chief Executive Officer, International Fresh Produce Association

“IFPA is honored to take part in the cherished tradition of Halloween at the White House. This celebration is a fantastic opportunity to showcase fresh, healthy treats and highlight the abundance of U.S. grown produce by our member companies,” said Cathy Burns, Chief Executive Officer. “Featuring fresh produce in our nation’s capital underscores the vital role the produce industry plays in every community and is central to our mission to remove barriers to healthful eating by expanding access to fresh produce wherever children live, learn, and play. The White House provides a perfect setting to advance this goal, and we are grateful for the opportunity to contribute to this joyful event.”

A press release shared IFPA’s support, including Sarah’s Homegrown® Heirloom, Jack O’Lantern and mini pumpkins from Frey Farms, whole apples from Yes! Apples, snack-sized bags of baby carrots from Grimmway Farms, and vibrant mums from Metrolina Greenhouses to add fresh floral décor throughout the South Lawn. Keany Produce & Gourmet is providing wholesale-distributor services for IFPA’s fresh produce donations.

The annual White House Halloween festivities will include thousands of pumpkins, apples, baby carrots, and vibrant mums, proudly provided by the International Fresh Produce Association

“From the White House to your house, and every household in between, our industry is at the table providing nourishment and wellness with healthy food and beautiful flowers,” Burns added. “We are proud to collaborate with DC Central Kitchen to serve our D.C. neighbors delicious holiday meals while ensuring none of our beautiful products go to waste.”

After the White House event, IFPA will donate Frey Farms pumpkins to DC Central Kitchen, a renowned nonprofit and social enterprise. These pumpkins will be used in holiday meals distributed to the local community.

More thematic holiday reporting is ahead, so keep a tab open for ANUK.



Companies in this Story


International Fresh Produce Association

The International Fresh Produce Association is the largest and most diverse international association serving the entire…