WASHINGTON DC - A proposed update to the food package for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) was released by the United States Department of Agriculture (USDA) recently. The modernization would quadruple the amount of fruits of vegetables for program participants, and the International Fresh Produce Association (IFPA) applauds the decision.

“WIC is one of the crown jewels of our nation’s nutrition programs, and today’s announcement means that WIC children and families can truly access fruits and vegetables in amounts consistent with the Dietary Guidelines for Americans,” said Cathy Burns, Chief Executive Officer of IFPA. “The fresh produce industry celebrates the increased emphasis on fruits and vegetables and will continue to provide families with delicious and nutritious fresh fruits and vegetables for families so their children can grow and thrive.”

According to the release, the update aligns with current nutrition science including the 2017 recommendations from the National Academy of Sciences, Engineering, and Medicine (NASEM) and the 2020–2025 Dietary Guidelines for Americans (DGA). Since 2017, the industry has been advocating for an updated WIC food package to permanently increase the Cash Value Benefit (CVB) for fruits and vegetables to levels consistent with the DGA and the 2017 NASEM recommendations.

Additionally, since the WIC program introduced the CVB in 2009—which allows participants to purchase fruits and vegetables of their choice as an additional part of their WIC food package—it has consistently been one of the most highly redeemed components of the program and has proven to increase fruit and vegetable consumption.

“Preliminary data has shown that WIC participants increased their purchasing of fruits and vegetables and were able to purchase more varieties of fruits and vegetables with the increased CVB amounts—a win-win for participants, retailers, and growers,” added Mollie Van Lieu, Vice President of Nutrition and Health, at IFPA. “Most importantly, the update resulted in a 1/3 cup daily increase in fruit and vegetable consumption in young children. This is a win for the millions of families who rely on the program and a huge step in our fight to ensure all Americans are meeting DGA recommendations.”

The amount for the CVB increased as part of the American Rescue Plan in March 2021, initially for four months. Congress later extended the WIC benefit increase in September 2021, at amounts recommended by NASEM—$24/month for children, $43 for pregnant and postpartum participants, and $47 for breastfeeding participants to spend solely on fruits and vegetables.

Keep an eye out for ANUK to report on the latest updates in our industry.

International Fresh Produce Association