TORONTO, CANADA - New features are coming to Invafresh’s platform. The company recently announced the addition of new capabilities to the Recipe Manager product in its AI-enhanced Fresh Retail Platform.

“By providing clear and accurate information about their products, retailers can enhance transparency and build trust with their customers. Overall, strict ingredient and labeling protocols are a strategic investment that helps retailers differentiate themselves, attract and retain customers, and protect their brand reputation,” said Joe Smirlies, Senior Vice President. “With Invafresh Recipe Manager, our customers can ensure recipe consistency across their store operations and streamline processes to enhance accuracy and transparency and improve their operating margins.”

Invafresh is marketed as a foundational technology for perimeter store operations, including produce and deli.

According to a press release, these features will help grocery retailers improve traceability of ingredients and products throughout the entire supply chain, implement robust quality control measures, and develop nutrition ingredient food labels that are compliant with industry regulations.

A few additional benefits to the platform include:

• Enhanced consumer trust and safety by having the ability to approve ingredients to ensure compliance with safety requirements and enhance customer loyalty
• Streamlined transparency and compliance by linking ingredients to manufacturers, ensuring regulatory compliance and adherence to labeling requirements
• Efficient allergen management through the grouping of allergens to facilitate regulatory compliance and consumer safety by providing clear information, empowering consumers to make informed decisions and enhance a retailer’s brand trust
• Simplified and standardized labeling processes with pre-configured extra text capabilities to allow for consistency in labeling, saving valuable time and resources

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