BENSON, NC - Encouraging shoppers to cook with sweetpotatoes, the North Carolina Sweetpotato Commission (NCSPC) announced the Sweet North Carolina Sweetpotato Sweepstakes.

“We are thrilled to promote a campaign that embraces the unique and versatile attributes sweetpotatoes have to offer,” commented Executive Director Michelle Grainger. “The Commission works diligently to provide consumers with different facets to express their culinary skills inside the kitchen. By creating a summer promotion, it will encourage people to not only try new recipes but take a deeper look at recipes with our superfood at their center and identify the many ways it can be enjoyed for any reason, any season!”

The contest asks consumers to submit their favorite recipe for the chance to win a free trip to Charlotte, North Carolina, including an in-person recipe photoshoot experience.

According to a press release, the contest is currently live with hundreds of sweetpotato lovers expressing which recipe speaks most to their flavor profile.

To increase the visibility of the sweepstakes, the Commission is collaborating with several recipe content creators who pride themselves on creating recipes that can fit within a healthy lifestyle. The campaign features a licensed nutritionist, a mother, recipe photographers/developers, and cookbook authors who specialize in capturing vibrant imagery and videos.

For more information, click here.

AndNowUKnow will report on the next thing in produce marketing, so stay tuned!