Pacific Trellis Fruit Expands Watermelon Sourcing; Rob Markel Details
LOS ANGELES, CA - An exciting expansion means more opportunities in the watermelon category as Pacific Trellis Fruit, owner of the Dulcinea® brand, prepares to expand the sourcing of its PureHeart® Mini Seedless Watermelon from Guatemala, beginning in January 2024 and extending into April.
“We are extremely excited about this development as it will expand our ability to deliver Dulcinea PureHeart mini watermelons 52 weeks per year,” explained Rob Markel, Vice President of Sales – Melons at Pacific Trellis Fruit. “At this time, we are also growing the melons in both Los Mochis and Colima, Mexico, and the fruit to market ships through Nogales, Arizona.”
This strategic sourcing expansion follows several years of successful production trials, a press release explained. Watermelon shipped will arrive via the West Coast Port Hueneme, California, as well as to the East Coast, through Port Everglades, Florida.
“In addition, the watermelon from Guatemala is currently undergoing Fair Trade Certification, which is a rigorous and globally recognized sustainable sourcing model that improves livelihoods, protects the environment, and builds resilient, transparent supply chains,” added Markel.
What’s the hold-up? Get in touch with a Pacific Trellis sales team member today to participate in this newly expanded program!
