MISSION, TX - Today, the Texas International Produce Association (TIPA) is unveiling a powerhouse slate of education sessions at the 2025 Viva Fresh Expo that cut through the noise and tackle the most urgent issues facing today’s produce professionals.

From border policy and trade disruption to cutting-edge technology and personal performance, this year’s education program is built for leaders ready to grow smarter, adapt faster, and drive profitability. Designed to offer real-world insights with immediate ROI, these sessions reflect Viva Fresh’s continued commitment to delivering bold content and forward-thinking perspectives that empower B2B leaders across the supply
chain.

“These sessions are more than just panels—they’re playbooks,” said Dante Galeazzi, CEO and President of TIPA, in a recent press release. “We’re taking on the hard questions, the emerging trends, and the business realities that impact everything from your operations to your bottom line. We don’t plan our education sessions months in advance – we plan them in real-time so we can leverage the most current issues impacting the industry.”

2025 Viva Fresh Education Highlights Include:

• Power in Partnership: How TIPA Drives Policy, Trade & Profitability for Produce Professionals
• Speaker: Dante Galeazzi, President, TIPA
• Description: Discover how TIPA is actively influencing the future of fresh produce across the Tex-Mex corridor. From securing trade wins and disaster relief funding to championing water rights and labor reform, learn how advocacy
  is directly driving cost-savings, market access, and long-term sustainability for growers, importers, and distributors alike.

Finding Your Why: The Clean Eating Challenge & the Power of Produce

• Speakers: Panel of Challenge Participants
• Description: Health is wealth—and these produce pros are proof. Hear from Clean Eating Challenge participants who’ve transformed their well-being through better food choices, movement, and mindset. Honest, inspiring, and full
  of practical takeaways, this session is a reminder that when we take care of ourselves, we show up stronger in business and life.

Intelligence at Every Link: How AI is Reshaping the Fresh Produce Supply Chain

• Speaker: Zach Raab, General Manager, Robinson Fresh
• Description: The age of AI is here, and it’s transforming everything from field to fork. Join Zach Raab as he explores how AI tools are optimizing logistics, streamlining admin tasks, and helping businesses make smarter, faster
  decisions across the fresh supply chain.

Tariffs & Turbulence: Navigating the Political and Practical Realities Ahead

• Speakers: Dante Galeazzi, President, TIPA & Anne MacMillan, Partner, Invariant Government Relations
• Description: What’s happening in Washington could shake up your sourcing, pricing, and strategy. Get a front-row seat to the tariff and trade conversations shaping our industry and walk away with a better understanding of
  what’s at stake—and how to prepare.

Whether you’re in the fields, managing logistics, or driving sales, these sessions are designed to sharpen your strategy and elevate your business. At Viva Fresh, staying ahead of the curve isn’t optional—it’s essential. Registration is open now at www.vivafreshexpo.com.