LAKELAND, FL - You know a concept is working when it’s only been open to the public for nine months, and double-digits are already in sight. This is the case for Publix’s GreenWise Market, which is set to open its 11th store in the Channelside area of Tampa, Florida.

“We look forward to sharing our new-concept GreenWise Market with our Tampa customers,” said Publix President Kevin Murphy. “Once they discover the unique products, atmosphere, and prepared meals they can eat in the store or take with them as they enjoy the waterfront, they’ll see why we chose to go in a new direction with a brand they know and trust.”

According to the release announcing the latest store, the company is not making every new opening a GreenWise. The current Publix GreenWise Market located on West Azeele Street in Tampa’s Hyde Park neighborhood will be converted to a traditional Publix Super Market during its planned remodel, scheduled to begin next month. The Channelside district will also be home to a traditional Publix Super Market slated to open this August, while the GreenWise Market is expected to open in late 2021.

Publix stated that it continues to look for additional GreenWise Market locations throughout its operating area, bringing a format that touts a specialty, natural, and organic focus.

This is a decidedly hot market, with rival retailers such as Sprouts Farmers Market and Trader Joe’s sidling up to Publix on its home turf. AndNowUKnow will be here to report on the latest moves this new chain is making.

Publix