LEAMINGTON, ONTARIO, CANADA - Pure Flavor® reinforced its innovation leadership in the tomato category by launching new premium offerings designed to elevate consumer cooking and snacking experiences: mini Roma tomatoes on-the-vine, OMG Tomatoes™, Tiki Tomatoes™, and Rocco Reds™: The Chef’s Tomato. The company will have these new items on display at the upcoming International Fresh Produce Association (IFPA) Global Produce & Floral Show.

“Romas are a huge category, representing nearly a quarter of tomato sales in the U.S., and is dominated by field-grown offerings,” said Matt Mastronardi, Executive Vice President. “We believe the category is due for a shake-up with a greenhouse offering that will deliver exceptional quality and year-round availability.”

Also among the new products was the award-winning Tiki Tomatoes, which had gained popularity for its sweet, juicy flavor and unique cosmic appearance. Following its success, Pure Flavor introduced a new 1.5 lb format of Tiki Tomatoes, now available to both club and retail partners.

“We know that nothing drives incremental category growth in tomatoes faster than innovation,” said Tiffany Sabelli, Senior Director of Sales. “Breathing new life into the category with interesting and relevant new offerings is critical to keeping consumers engaged and excited about eating healthy.”

Earlier this year, Pure Flavor also launched the OMG Tomatoes, a vibrant golden cherry tomato with a citrusy sweet flavor.

“As soon as we tried it, we knew this variety was special,” noted Sabelli. “It delivers on its bright color with equally bright flavor.” The brand leveraged modern, eye-catching packaging to stand out on shelves.

Lastly, the new Rocco Reds: The Chef’s Tomato promises robust flavor and vibrant color, making it ideal for sandwiches and salads. Launching in a recyclable paper tray with modern vintage-inspired graphics, this premium culinary tomato aims to provide consumers with a classic taste experience.

These innovative products will be showcased at the Global Show in Atlanta, Georgia, on October 18-19 at booth B3879, a press release outlined.

As Pure Flavor unveils its latest innovations, retailers are invited to elevate their offerings and delight consumers with premium flavor.