WEST SACRAMENTO, CA - Consumers are visiting a newly designed Raley’s website these days. The retailer continues to make efforts that enhance customer experience through its improved e-commerce interface and offer customers a better understanding of its vision and purposeful addresses of health and wellness.

The new website proves the retailer’s commitment to making customers’ lives easier by delivering a personalized, time-saving digital shopping experience, according to a press release. This makes shopping easy, no matter where, when, or how consumers choose to shop.

“We understand that customers’ needs are changing whether shopping online or in-store,” said Mike Molitor, Raley’s VP of E-Commerce & Loyalty. “Our goal is to make it easier and more compelling for customers to interact with online shopping and our savings program, Something Extra.”

Communities and the planet are put front and center on the new website, as stories detail customer inspiration and give transparency around products sold by the retailer.

“The new Raleys.com represents another step in Raley’s transformation into a customer experience company that is committed to making healthier options available to customers through transparency, personalization, and service,” said Deirdre Zimmerman, Senior VP of Marketing.

Personalized offers are integrated on the new site, as well as regularly purchased products. Raley’s Something Extra savings program was also redesigned, and it now uses real customers who share real-life experiences saving money.

Position Interactive was tapped to help with the redesign, and the Raley’s partner established that the user experience and navigation supported the brand positioning.

“We were excited to partner with Raley’s to bring their purpose of nourishing communities and making healthier options available to everyone to life online,” said Ali Zamanian, President of Position Interactive. “The Raley’s audience is very diverse, and the new website is a tool to make their lives easier, regardless of when and how they shop.”

The new website is an extension of Raley’s ongoing partnership with Unata, and it enables customers to plan in-store shopping, delivery, and pick-up orders in one central location. Raley’s e-commerce has been fully integrated with a weekly ad, promotions, and digital offers because of Unata’s personalized engine.

“Through a long-term, strategic digital partnership with the Raley’s team, Unata has built an online experience that is going to make grocery shopping an even better, more inspiring and convenient experience for Raley’s customers,” said Brandon Carlos, Senior Director of Customer Success. “We’re proud to be powering Raley’s new completely shoppable, personalized, and integrated website, which is part of their commitment to making customers’ lives easier.”

Check out the new website in all its glory: Raleys.com.

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