ROSEMONT, IL - Reinhart Foodservice is revolutionizing restaurant management with a new online ordering platform. The next-generation TRACS® Direct online system helps restaurant operators go beyond simple ordering to take control of their food costs and helps them manage operations and budgeting. I spoke with Eric Cronert, Reinhart’s Vice President of Marketing and Communications to learn more about what this app can provide for the industry.

“TRACS® Direct makes restaurant management easy. From facilitating ordering to recipe development, food costing or inventory control, it integrates all of the separate aspects of restaurant management with Reinhart’s product database,” Eric tells me.

“This cloud based system won’t tie you down to a specific location or computer and puts product in front of the customer more easily,” he added.

Check out a video of the app in action below:

The Reinhart exclusive tool includes product order entry and tracking, comprehensive recipe management and menu planning, robust reporting and instant analysis of purchase history, all linked to a fully integrated database, so that product information and product costing is always up to date. The tool ensures that operators’ menus are with cost control and consistency in mind, and even makes it easier for operators to train their kitchen team.

This program not only helps operators manage many aspects of their business, but it also offers them the flexibility to order all of their products directly from Reinhart. Customers can access TRACS Direct at www.tracsdirect.com and can now also utilize the company’s TRACS® Direct To Go app. Available on the Apple® iTunes Store now and coming to the Google Play in Q4.

“The great part about TRACS Direct is that operators can integrate items from other distributors, so they have full visibility of their food costs and inventory, and don’t need to juggle multiple systems,” says Cronert. “We know that managing a restaurant is a labor of love and if we can help operators to better control their foodcosts, improve their operations, and even market their business then we all win.”

For more information on Reinhart's latest innovations and its success in the industry, check out our exclusive interview with Dean Hogan, VP of Category Management, and Rob Ondrus, Director of Produce Category Management in the latest issue of the Snack magazine.

Reinhart Foodservice