BERLIN – The trade visitors at FRUIT LOGISTICA in Berlin named the “Aurora Seedless Papaya” from Aviv Flowers Packing House Ltd. in Israel as the winner of the FRUIT LOGISTICA Innovation Award 2015.

“We are pleased and very thankful that Asaf Adizoar spent ten long years patiently developing this wonderfully tasty, seedless papaya. We are planning to do everything we can to promote the Aurora Papaya and sell it on global markets,” said Or Amos, Marketing Manager for Aviv Flowers Packing House Ltd.

This fruit is completely seedless and is characterized by its delicate fragrance and firm, full-flavored pulp. According to a press release, the fruit maintains its consistency for a long time after slicing.

The papaya, which weighs between 200 and 1000 grams, is the product of natural selection and crossing different varieties. Its target markets include the European Union, Switzerland and Canada.

The second place winner was the “Lemoncherry” tomato, developed by BelOrta in Belgium, and third place went to “DIY Fresh Packs” produced by Bakker Barendrecht in the Netherlands.

FRUIT LOGISTICA