GRAND RAPIDS, MI - Balancing between quality and innovation can be a tough rope to walk, but the team at SpartanNash is doing just that in its recent banner revamp. The company unveiled its latest chapter in grocery shopping with the grand reopening of its Family Fare® store in Michigan.

"We're thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love," said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan. "This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality, and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare's core pillars of freshness, friendliness, and value, and this store sets the stage for future updates across our stores."

According to a press release, this is a modernized shopping destination that features an enhanced array of fresh meal solutions and convenience-focused food selections, alongside a few unique amenities such as a beef jerky bar and a nostalgic vintage candy station.

The refreshed concept will serve as a model for future Family Fare remodels.

"Family Fare stores have served the Holland community for almost 60 years, and today nearly a half million shoppers come through the doors of our local stores here every year," added Family Fare Store Director Michael Farrell. "At Family Fare, our tagline is 'In Your Neighborhood,' and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors."

With the revamp of this banner, SpartanNash noted that it continues to invest in innovations that benefit its customers.

Keep reading AndNowUKnow for the latest in retail news!