SOUTH AFRICA - After the past year and a half that we have endured, I think it’s safe to say that we could all use a vacation. Summer Citrus from South Africa (SCSA) is making this much-needed wish a reality for its shoppers, launching its 2021 promotion, “The Sweet Escape,” which offers an opportunity to win a $500 Visa gift card to help get away this summer.

“This is the sixth year that we’ve hosted a consumer facing promotion and look forward to continue interacting with our shoppers,” said Suhanra Conradie, CEO. “Considering the weight of the past year, we hope this promotion offers some much-needed joy and inspiration to all.”

Throughout the promotion, SCSA will share inspirational and educational content to incorporate citrus into fresh, summer recipes that can be enjoyed with vacation in mind, a press release stated. Add some palm trees and beach balls, and boom! You’ve got a sales-driving merchandising strategy on your hands.

“Our promotion is not only to inform shoppers of the availability of South Africa’s supreme citrus, but also help showcase consumer interest and feedback to retailers,” added Conradie.

To further enhance the promotion, SCSA will utilize online advertising on Facebook and Instagram, encouraging shoppers to participate in the sweepstakes. The promotion will also be supported by influencer partnerships, email marketing, public relations efforts, and social media campaigns.

Now, excuse me while I don my summer shades and snack on some citrus.

Summer Citrus from South Africa