KINGSVILLE, ON - This time of the year, anticipation heightens as the best of the best come together with innovation, ingenuity, and a contagious passion to raise the standards in industry excellence. And if you are a company rich in vision like SUNSET®, you never disappoint. With PMA Fresh Summit nearly upon us, the company is igniting the pepper category with two new flavor innovations: KABOOM!™ black jalapeño and premium Wild Wonders® peppers.

“SUNSET is the fastest-growing pepper brand in the United States,” said Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Our latest offerings deliver the signature fresh flavor consumers are looking for.”

KABOOM! brings to the stage a more full-flavored and juicier cousin to the traditional green jalapeño, according to a press release. It will make its North American debut at PMA’s Fresh Summit Trade Show and EXPO next week in Anaheim, California.

“KABOOM! packs a taste explosion, rather than the pure heat of traditional green jalapeños. They are the perfect complement to salads and nachos, and their dark color really stands out,” said Celebrity Chef Roger Mooking, SUNSET’s Culinary Director.

Also gracing the spotlight will be Wild Wonders gourmet peppers that combine super-sweet flavor and an eye-catching shape with the thrill of discovery, as the company shares. Tucked in each colorful package, veggie lovers can expect to find a mix of red, yellow, orange, and chocolate brown peppers.

“Wild Wonders peppers are deliciously sweet with no bitter aftertaste, so they lend themselves well to a variety of dishes,” continued Mooking. “And they have barely any seeds, which makes for easy prep whether you stuff, grill, or slice them.”

Check out booth #4385 at PMA Fresh Summit next week to see the new products for yourselves and meet the team behind the fresh and flavorful new features!

SUNSET® Produce