Trader Joe's Partners With Impossible Foods to Expand Plant-Based Offerings
UNITED STATES - Suffice it to say, when Trader Joe’s has news, a visible ripple runs through trade and non-trade headlines alike. And when that news pairs the beloved grocer with a plant-based influencer rocking the grocery world, well, it’s a match made in heaven.
Impossible Foods has claimed another retailer in Trader Joe’s in its continued quest to stake out new markets for its products. TJ’s will begin selling Impossible’s products across its stores as of today, July 27.
“We plan to expand our retail presence 50x in 2020 alone and to make the Impossible Burger accessible wherever Americans go grocery shopping,” Impossible Foods’ President, Dennis Woodside, said in a press release emailed to Business Insider. “We’re particularly excited about the launch of Impossible at Trader Joe’s, a beloved institution with die-hard fans and a company known particularly for its great meat, cheese, and wine selection.”
Impossible has already made many lucrative partnerships in the form of Kroger, H-E-B, and Stop & Shop, and even among foodservice giants like Starbucks.
Trader Joe’s is a continuing influence for retailers across the nation, and we can only imagine that this move may position Impossible Foods for even further expansion.
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