Trinity Fruit Company Welcomes Jackie Nakashian as Brand Manager; Angela Hernandez Comments
FRESNO, CA - Setting its sights on further expansion, the Trinity Fruit Company added a new member to its team to bolster these efforts. Jackie Nakashian, the company’s new Brand Manager, has a host of experience on her side to strengthen Trinity Fruit’s product portfolio and marketing innovations.
“I hope to accomplish increased brand awareness through engaging seasonal campaigns. I also hope to bring a fresh eye to the marketing department in the hopes that we can elevate year after year as a new team of three,” Jackie shared with me.
She will be working closely with Angela Hernandez, Director of Marketing, who also expressed her thoughts on the company’s latest addition.
“As Trinity Fruit Company continues to grow and add to our portfolio of products, we are happy to also grow our marketing team,” she told me. “Jackie will be a great addition to our mix, and we are thrilled to have her! In building Trinity’s internal marketing team, we’ve noticed a trend where others in the industry are following suit, and we take great pride in knowing that our presence is leading others to market their products. Having Jackie will allow us to continue to build on what we have started.”
In her new role, Jackie will wear many hats, including strategy development, planning seasonal campaigns, trade show management, and managing overall brand awareness for the many internal Trinity Fruit brands, such as The Fruitful Market, Farm2You, Juicy Gems, SweetHearts, Big Honeys, and Buddy’s.
“I was previously at a local marketing agency where I represented all of their ag clients and led their ag initiative to bring in more ag clients,” Jackie added, expounding upon her background. “I fell in love with the packaging and seasonal campaign side of ag marketing and knew I wanted to gain more experience and dive deeper at an ag company. Trinity Fruit is a very well established and respected company which provides lots of opportunities, especially for someone like me who is learning and growing in this industry.”
We extend our congratulations to Jackie on this new role. We can’t wait to see what’s next for Trinity Fruit Company!