FLAVORTOWN, USA - What is Guy Fieri up to these days? The culinary ace is continuing to harness his expertise as the “Mayor of Flavortown” through a creative partnership with Litehouse®. The specialty brand recently tapped the celebrity chef to roll out a new line of nine barbeque sauces and premium condiments at grocery, mass, and club stores nationwide in spring 2024.

“As the ‘Mayor of Flavortown,’ Guy Fieri's undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and Chief Executive Officer at Litehouse. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.”

Co-developed with Litehouse, the new Flavortown sauce line is the perfect recipe for on-shelf success. The rise of premium condiments and barbecue sauces underscores the market's appetite for the new Flavortown line, a press release stated. The partnership will introduce excitement and dynamic flavors to these growing categories.

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is an expert on bold, delicious flavor.

“Whether I’m cookin’ it up at home, my restaurants, or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Fieri. “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish. My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!"

The newly introduced lineup will include nine total sauces that pack a flavor punch. This includes Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce, and more. Each of the products is available in diner-inspired squeeze bottles.

Ready to take your shoppers on a trip to Flavortown?!

Litehouse