ANAHEIM, CA - Houweling’s Tomatoes has launched “Mastery Under Glass: From Seed to Harvest,” a new promotional video highlighting the company's use of use of technology, sustainable growing practices, year- round locally grown advantage and commitment to ensuring that Houweling’s box are packed exclusively with Houweling’s grown tomatoes.

Check out the video for yourself below:

“Today’s consumer more than ever wants to know where their food is from and how it was grown,” said Houweling’s CEO Casey Houweling. “There are lots of misconceptions of what hydroponic greenhouse growing is and at the same time, lots of misrepresentation of low-tech, protected agriculture as greenhouse. I believe we need to tell our story at a grass roots level with consumers so they can make an informed decision.”

With the global population expected to hit 9.6 billion by 2050, Houweling’s understands the importance of staying on the cutting edge of sustainable agriculture. “Mastery Under Glass: From Seed to Harvest” demonstrates its commitment to this technology which is allowing it to lead the way forward with year-round locally grown produce, grown using waste heat and C02 emissions.

“As an educational tool this video is invaluable to Houweling’s," CMO David Bell explained. "We would love to have every person in America tour our farms to see how and why we do what we do, but that of course isn’t feasible. In just over two and half minutes, consumers walk away with a clearer picture and that message is delivered directly from the CEO, not a pitchman.”

The company launched the video at Fresh Summit as well as through its digital media channels including its website, Facebook and Twitter pages, according to a press release.

Congratulations on the successful release of this new video, Houweling's!

Houweling's Tomatoes