VALENCIA, CA - When it comes to citrus merchandising solutions, Sunkist Growers has a few new tricks up its sleeve.  As citrus continues to gain momentum as a versatile and diverse category, Sunkist has introduced its Zebra™ (pink variegated) lemon display-ready carton for produce departments.

“This new lemon variety from Sunkist is brightening up the produce section with its vivid green and white stripes and beautiful pink interior! Sunkist pink variegated lemons, branded the Zebra™ lemon for its eye-catching striped peel, is now available for retail display in an equally attention-grabbing display-ready 8-pound carton that retailers can use to display and educate consumers about this unique specialty item,” Joan Wickham, Advertising & Public Relations Manager, tells AndNowUKnow.

In addition, the company has launched a hockey promotion.  Since seasonal excitement for hockey crosses borders, Sunkist is offering themed hockey Navel orange packaging across North America for the first time.

The hockey-themed Navel orange packaging including 10-pound cartons, variable weight Giro bags and 4-pound net bags, as well as optional account specific program overlays, will be available for retailers to help drive sales and capitalize on hockey fan's enthusiasm during citrus season.

Sunkist’s Year of the Sheep Navel orange carton is also a great way for retailers to address the citrus benefits of oranges, which are a traditional part of the Lunar New Year celebration.

“Sunkist is helping retailers capitalize on seasonal excitement around the important cultural holiday by offering a commemorative 2015 “Year of the Sheep” 10-pound themed carton. The high graphic carton is whimsical, fun and perfect for building seasonal displays in-store,” Joan notes.

To create awareness around Pummelos this year, Sunkist is offering retailers a new display bin to help educate consumers about this unique, specialty citrus variety. Pummelos, the largest of citrus fruit, are slightly less acidic than a grapefruit, and are packed with vitamins and antioxidants — making them ripe for consumer demand.

“Many consumers can be intimidated by this large fruit. This new Sunkist bin features peeling instructions that makes opening a pummelo quick and easy. It also houses a convenient brochure folder for take-home instructions, and highlights varietal flavor profile information to entice trial,” Joan tells me.

The new Pummelo bin holds a carton or more of bulk or bagged fruit, or a reusable plastic container (RPC) can be dropped directly into the tray, offering retailers an easy way to feature this tasty, seasonal item in the produce section without sacrificing table space.

Sunkist