BANCROFT, WI - RPE Inc. is welcoming Ross Verner as its new Vice President of Sales. He will be responsible for overseeing all operations of all RPE offices and ensuring continuity between the sales offices in Wisconsin, Idaho, and Colorado, according to a press release. He will report to Gary Hansen, Senior Vice President of Sales and Operations.

Verner, who formerly served as the Director of Produce Program Management at Topco Associates LLC and has more than 15 years of sales experience, shared his excitement on his appointment to this new role. “At Topco, I had the opportunity to work with RPE,” he said. “I was impressed because RPE is a progressive company. They’ve invested in their quality assurance and marketing departments, which show their commitment to give their customers quality potatoes and the turn-key tools to sell those potatoes.”

Russell Wysocki, President and CEO, commented, “Ross understands sales – he’s worked in category management, brokering, brand development, and he brings a new perspective to our office. We’re excited to work with him and I know he will help bring out the best in our sales team.”

Former Director of Retail Sales, Kevin Wright, will now lead the company’s recently created new product development sales department, which is responsible for unique new varieties, organic, and specialty potatoes.

“The new role still affords me the opportunity to work directly with customers, which is one of my favorite parts of the business,” said Wright. “But I also get to be directly involved in the decision-making process on new and progressive product lines within the potato and onion industry.”

Congrats on your new roles, Ross and Kevin!

RPE Inc.