HOUSTON, TX - MountainKing has introduced a new potato variety: Butter Russets. The new variety features a natural, buttery taste and is available in five-pound bags.

“Our initial roll out has been very successful with several chains reporting an uptick in category sales,” said John Pope, Vice President of Sales & Marketing for MountainKing.

Developed in Europe, the Butter Russets are said to offer a “smoother, moister, and richer taste ideal for baking, mashing and frying,” according to a press release. Marketing support includes special introductory pricing, social media coupons, point-of-sale, and high-graphic display units. The company is currently in conversation with several retailers regarding exclusivity deals.

“We’re certainly open to geographic exclusivities with retail partners,” added Pope. “Since we have a limited supply, we’ll have to be selective to make sure we have the best fit.”

Like all MountainKing varieties, the Butter Russets are naturally fat free, cholesterol free, and contain no sodium.

MountainKing