Crunch Pak Announces the Debut of Three New Items Featuring Disney's Frozen Characters
CASHMERE, WA - Fresh sliced apples specialist Crunch Pak is launching three new items at the United Fresh Expo this year and featuring characters from Disney’s hit film, Frozen.
“Disney’s Frozen characters embody aspirational attributes like friendship, love of family, and loyalty,” said Krista Jones, Director of Brand Marketing and Product Innovation. “Being able to pair these wonderful characters and their stories with fresh produce is a winning combination.”
The new items include:
- DipperZ snack tray featuring the Disney character Olaf from Frozen
- Tart Apple with Salted Caramel DipperZ
- Sweet Apple with Strawberry Greek Yogurt DipperZ
The Disney Frozen movie DipperZ snack tray will feature Olaf on a package that contains carrots and Ranch dip (because he has a carrot nose). The suggested retail price is $0.99 to $1.29; the three new DipperZ products are available to all Crunch Pak customers nationwide.
According to a press release, the relationship between Disney and Crunch Pak is an effort to engage kids who need better choices in the healthy snacks category.
“We want to encourage kids of all ages to eat more fruits and vegetables,” said Jones. “DipperZ are portable; they’re easy to toss into a bag and go; and they make healthy eating fun and appealing.”
The new products will be on display in booth #1832 at this year’s United Fresh Expo.
