California Giant Strawberries to be Featured in Wendy's Strawberry Fields Chicken Salad
WATSONVILLE, CA - California Giant Berry Farms and fast food giant Wendy’s are teaming up to provide fresh strawberries in the summer Strawberry Fields Chicken Salad.
The menu item features hand-sliced strawberries, honey-roasted sunflower seeds, and blue cheese crumbles, topped with freshly cooked smoked bacon and grilled chicken breast that is served warm, according to a press release.
The salad, which has garnered positive consumer attention thanks to Wendy’s promotions on its website, will also be accompanied by a video campaign showcasing where California Giant’s fresh strawberries came from.
Check out one of these short videos here:
Wendy’s and its media crew spent an entire day on a California Giant Berry Farms ranch on May 6 to film the story of its 2015 Strawberry Fields Chicken salad and how those fresh berries made it from the field to the plate.
Anthony Gallino, Vice President of Sales, says the California Giant team is extremely pleased to be working with Wendy’s on this campaign to provide fresh alternatives for consumers this summer.
“It has been a great experience for us and we look forward to hearing about the final sales results of summer salad campaign when completed,” he said.
Wendy’s is the world’s third largest quick-service hamburger restaurant chain, with more than 6,500 restaurants in 29 countries and U.S. territories.
