PAKISTAN - Locus Traxx s entering a new foreign market: Pakistan.

The company is now opening its first office and distribution center in the region to help improve the shipping quality of the country’s produce.

According to a press release, the quality and image of imports have frequently been affected in the region by chill injuries caused by the fluctuation in container temperature, or “breaks in the cold chain.”

Locus Traxx stated that Pakistan fruit exports often arrive to their destination in less than perfect condition due to imperfect cold chains.

“This is a huge problem, but until now no effective solution has been available,” Aziz ur Rahman Shaik, Locus Traxx’s Representative for Pakistan, stated, adding that Smart Traxx™ Go can reduce or eliminate these issues. “Now customers will be able to receive fresh produce that has much improved shelf life.

Smart Traxx™ Go gives the user global access to real-time monitoring of important information such as:

• Temperature of the container
• Location of the product
• Security when the door to the transport has been opened

“Mr. Aziz ur Rahman is doing a great job for the produce industry by introducing technical equipment and devices for better control and traceability throughout the cold chain,” CEO of Roshan Enterprises Khalid Eijaz Qureshi, said in the release.

The consignment can be ready to go in as little as five minutes. The user only needs to pull the battery tab and add Smart Traxx™ Go to the shipment and will be able to monitor the produce from dispatch to delivery.

Locus Traxx