HOLLYWOOD, FL - With the Easter Holiday just days away, Atlas Produce’s Vice President of Sales, Ben Antongiovanni, took the time to highlight why Caramel Naturel’s Medjool dates are an item to keep top of mind when stocking those promotion shelves.

“Right now retailers should really be looking into the Easter holiday where there’s a big spike in sales for Medjool Dates,” Ben tells me. “We do a kosher for Passover and it’s a really good push for the category.”

Also adding to the category’s popularity, Ben says, are its appeal for athletes and health-minded consumers still looking for a sweet kick. “A lot of people are putting [Medjool Dates] into their morning protein shake as a natural sugar and that’s given a real boost to the category.”

And with organic continually rising in the category and the produce industry as a whole, Ben adds that one of Atlas’ biggest up-and-comers is its organic Medjool Dates, which he says has been a big seller in-store.

To see our full interview with Ben, watch the 53 second video above.

Atlas Produce