SALINAS, CA – Building on the company’s chopped salad kit line, Taylor Farms is now expanding into the organic salad segment with the introduction of Organic Chopped Salad Kits. Available this summer, the company will be debuting their organic options at the Organic Produce Summit on July 13-14, 2016 in Monterey, CA.

“Taylor Farms brought the original chopped salad kits to market in 2012. The innovation generated a new sub-segment within the salad kit category now valued over $400 million,” said Bryan Jaynes, Vice President of Product Management, Taylor Farms Retail. “The time is right to bring this growth-generating product line into the organic segment. Taylor Farms chopped salad kits have been selling faster than any other brand in the market – and chopped kits now represent more than a third of the salad kit segment.”

Taylor Farms’ new line offers a convenient and healthy, multi-serve solution for busy families looking for an organic option. The Organic Chopped Salad line consists of three premium chopped salad kits:

• Organic Toasted Sesame Chopped Salad
• Organic Sriracha Ranch Chopped Salad
• Organic Asian Ginger Chopped Salad

These kits include fresh vegetables such as broccoli, celery, carrots, cabbage, and romaine. The salad kits also include organic toppings such as quinoa crisps, pita chips, sunflower seeds, chia seeds, and pepitas, along with dressings unique to each salad. 

Taylor Farms is a co-founding sponsor of the Organic Produce Summit, where the company will be debuting the line. For more information on these products and more, check out www.taylorfarms.com.

Taylor Farms