WASHINGTON, D.C. - In a year where issues are mounting that could affect the produce industry for years to come, it's more important than ever to add your voice to the #PowerOfFresh. #PowerOfFresh is this year’s theme for the United Fresh Produce Association’s upcoming Washington Conference, where industry members from across the country can convene to speak directly with the officials that will be ruling on these important decisions. 

“Access to fresh fruits and vegetables is at risk for the next generation of consumers. Without a viable and legal workforce, the fresh produce industry suffers,” explains Robert Guenther, Senior Vice President of Public Policy for the United Fresh Produce Association. “Congress is debating the largest trade deal in history, which would increase fruit and vegetable exports by nearly $1 billion. Congress needs to hear direct from the fresh produce industry on these issues—immigration, fair trade, and child nutrition—that affect business, industry and the future of fresh produce access in America.” 

During the 2016 United Fresh Washington Conference, attendees will meet with their representatives to discuss how immigration, fair trade, and child nutrition will impact their businesses first-hand. In addition, attendees will participate in educational workshops led by industry experts for a deep-dive on critical policies that will shape the future of fresh produce. As we reported earlier this week, one of these sessions will be “The Food Police Are Coming – Liability Concerns and DOJ Enforcement,” where you can speak with officials from the Department of Justice about which cases they choose to prosecute in the fresh produce industry.

Your voice needs to be heard on Capitol Hill. Join your fellow fresh produce leaders September 12-14 in Washington, D.C., to show your representatives the Power of Fresh. 

United Fresh Washington Conference