SEATTLE, WA - Amazon continues to kick up its interest in fresh while venturing further outside its cyber kingdom. The e-commerce giant is reported to be planning a grocery expansion in the form of a new line of convenience stores, available to to AmazonFresh subscribers, according to The Wall Street Journal.

The news source reports that this latest extension to Amazon’s business would offer fresh produce, milk, and other perishable items, items that have previously been touch-and-go for the provider.

The retailer continues to operate this new offering with its cyber roots in place however, with plans for online ordering and purchasing items via phones or other touchscreen devices.

The rollout is also said to include curbside pick-up, another service that continues to sweep the buy-side as consumers become more and more driven by convenience.

While locations and a timeline for these stores were not included in the report, AmazonFresh is currently available to users in:

• California
• New York City, NY
• Philadelphia, PA
• New Jersey
• Boston, MA
• Washington

This latest announcement comes just after a change to the membership terms of the growing banner. Once an annual fee of $299, Amazon announced last week that is changing the terms of its AmazonFresh subscription: a $15 monthly fee for Fresh, on top of the $99 Amazon charges for Prime alone.

What next move does Amazon have up its sleeve as it continues to delve further into fresh? AndNowUKnow will keep you up to date on this and others in the retail circuit.

AmazonFresh