AUSTIN, TX – It seems as though the rumors surrounding a potential acquisition of Whole Foods Market are only swirling faster as new reports surface regarding past suitors and the chain’s current status. The latest company to be associated with the rumored buy-out is e-commerce giant, Amazon.

According to an anonymous person close to the matter, Amazon reportedly considered taking over Whole Foods last fall but did not pursue the deal. The individual asked to remain unnamed, according to Bloomberg, as the deliberations were all privately conferred.

The discussions, although they did take place, never actuated into a solid plan. This move, if it had come to fruition, would have helped Amazon further launch its presence in fresh groceries. 

These rumors have put Whole Foods shares on the rise. Bloomberg noted that in early trading, shares jumped as much as 4.3 percent. As of 1:14 p.m. (EST) today, Whole Food's stock had risen approximately 1.77 percent to $34.14, and a price to earning ratio of 24.68. 

Acqusition rumors surged again earlier this week as activist investor Jana Partners LLC grabbed up nearly 9 percent stake in the company. Sources have reported that the stakeholder had already been pushing for a possible sale, as well as leadership changes. 

As we’ve previously reported, Whole Foods market has been the target of buyout and acquisition news for quite some time now. A Whole Foods shareholder first began pushing a potential sale in November, with Kroger joining the mix as a feasible buyer. ANUK also explored the possibility, speculating on John Mackey’s stance of the matter. 

Which big name will emerge next amidst a potential Whole Foods takeover, and will it further uplift the company? AndNowUKnow will be sure to report.

Whole Foods Market Amazon