SAN FRANCISCO, CA – It’s a truth universally acknowledged that two pioneering e-commerce companies joining forces will make headlines. And so the story goes with Instacart, a technology-driven, nationwide, on-demand grocery delivery service, who recently acquired Unata, an award-winning provider of 1-to-1 digital solutions for grocers. The new match seeks to strengthen and quicken the progressive online grocery shopping movement, as it combines clever teams, lively cultures, and advanced products.

"Instacart's mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology," said Apoorva Mehta, Founder and CEO of Instacart, in a recent press release. "This acquisition allows us to take that commitment to the next level. It represents a landmark win for retailers, who will benefit from Instacart's scale, Unata's highly-configurable technology, and the deep grocery industry integrations this acquisition will enable."

In an effort to create a one-stop-shop of sorts for brick-and-mortar retailers to compete in the burgeoning online grocery scene, Instacart’s acquisition of Unata will take on the latter’s white-label digital grocery platform, which will be strengthened by the former's technology and scale.

"Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future," said Chris Bryson, CEO of Unata. "By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully-comprehensive, configurable digital solution for grocery retailers of all sizes."

Unata will stay put in its Toronto headquarters and become an independent subsidiary of its new parent company, as it keeps its name and brand. Instacart, on the other hand, will be investing in the innovation and resources for both Unata and Instacart, while the two merge into one unified grocery industry-influencing platform. The acquisition transaction is subject to customary closing conditions.

Chief Executive Officer for Unata, Chris Bryson, will now be reporting to Instacart’s Chief Business Officer, Nilam Ganenthiran. This is the next move in Instacart’s list of endeavors to take on the market, after recently expanding from 30 to over 190 markets in 2017 alone. In this next step, the company noted in its press release, Instacart is eager for its ideal partnership with Unata to expand its company’s technology bandwidth in 2018.

How will this new technologically-advanced partnership impact the industry at large? AndNowUKnow will continue to keep you up-to-date with the latest!

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